5 Tips to Increase GMB Ranking
Google says that almost 70% of smartphone users prefer to shop or visit a business whose mobile site is customized for their location. And more than 70% of these people search for information on Google. Google My Business (GMB) is one of the best free SEO strategies for your business that you can use. Even though it’s different from your business’s website, think of your GMB profile as its public face or first impression. Your GMB is an excellent match for your home services website, which is very well made. User can get a quick overview of your business from your Google Business profile.
By following best practices, a business owner can make their business more visible in local search results, show their GMB before traditional website links, and get more potential customers to walk through their doors. Your home services business can do well online with a location-based strategy.
What is Google My Business?
Google My Business (GMB) is a marketing tool for home services that help businesses manage their online presence across search engines. It does this by making it more likely for companies to show up at the top of Google search results and on the map. Google Knowledge Panels have information about your business, like addresses and hours (KP). When Google gives local rankings, the three most important things that it looks at are:
It would help if you were clear, brief, and right about your business details. Your Google My Business page will rank higher if you add local keywords.
If the user doesn’t tell Google where they are, Google uses GPS coordinates to find the best match based on distance.
Presence usually shows how well-known a company is on Google. You can show up higher in a local search if you use social media, get customer feedback, and write relevant blog posts that link back to your website.
How to Make Your Local Search Engine Optimization Better
If you want to know how to improve your Google My Business rankings, the busy bees at a home services marketing agency can help! We will give you some tips to help you get the most out of your Google My Business (GMB) profile.
At all times, information must be kept that is correct and complete.
Customers will be able to check if your home services business is real if you list accurate business hours, services, and business categories. Also, you’ll have a better chance of showing up in a search for something close to you. Make sure that the information on your website and your Google My Business page are the same. This is an excellent place to start for local SEO.
Check out where you stand.
This is very important if you want to do well in search engine results. Make sure that your address has your zip code so that Google can find you. It is also best to use a local phone number instead of a national or call centre number.
List of hours of operation
When making your GMB profile, including both your regular business hours and your holiday hours is essential. If Google can’t verify your business hours, your customers may get a message from Google saying that your business may be closed.
Take care of the reviews you get and how you answer them.
For your home service business to grow, you need good reviews, which means more customers. A recent study found that the average buyer reads ten reviews before fully trusting a company. As part of Google My Business, businesses are encouraged to ask customers for reviews and respond to reviews by leaving comments. Positive reviews also make your business more likely to show up in local search results.
Images with a high resolution should be added to posts.
Can you post things about home services on your GMB page? Your business can share posts with unique call-to-action buttons like “Buy,” “Sign Up,” and “Get Offer.”
With these tips from GMB expert, you can make sure your website is ready. With our help, you can make your Google My Business profile more visible and gain the trust of both new and old customers. As business owners, we know how hard it can be to keep track of your customer interactions, work on projects, and make sure your customers are happy.
If you don’t have time to check your Google My Business rating yourself, we can do it for you. You’re lucky because we’re a full-service marketing agency specializing in search engine optimization to branding, online reputation management, and reporting and analytics. Why don’t we work together to help you build a name for your home services, so people keep coming back? Please get in touch with us right away to get started, your local SEO expert.