Google Announced New Structured Data | Pros and cons Structured Data
Google Recently announced a new update in Structured data. We know how google gives importance to structured data. This update is basically for product reviews. Product review is critical to understanding the user which product to buy. So this part is additionally in the previous product data structured. Now we can tell google about product pros and cons. So, this will show users when they are making the decision to purchase something.
What is New Structured Data
Google Announced this update on 5 August at their official news update portal. Google explain everything about this new structured data. With this new structured data, google highlights the pros and cons to users, when they are looking for products.
How is it work?
So, you can tell google about your pros and cons by adding the pros and cons data structured. Also, you can validate your structured data code by a rich results test to make sure it is correct or not. Google added this new structured data in their rich results test tool. You can now check this any time as you checked other structured data codes. This structured data is applied already and available for all users if website owners add it to their website.
If you don’t add this structured data to the website, google may try to identify the pros and cons of your website and show it to users. Google will try this on all website owners, and get their feedback regarding this new structured data.
Who is Eligible for this?
Currently, only editorial product review pages are eligible for this new enhancement in Search results, not merchant product pages or customer product reviews. This is available in Dutch, English, French, German, Italian, Japanese, Polish, Portuguese, Spanish, and Turkish in all countries where Google Search is available.
How to add this to the website:
Here is an example web page with JSON-LD code structured data that you can be used for a new structured data results experience. Note that the text in the structured data must match the text on your page.
<html>
<head>
<title>Cheese Knife Pro review</title>
<script type=”application/ld+json”>
{
“@context”: “http://schema.org”,
“@type”: “Product”,
“name”: “Cheese Knife Pro”,
“review”: {
“@type”: “Review”,
“name”: “Cheese Knife Pro review”,
“author”: {
“@type”: “Person”,
“name”: “Pascal Van Cleeff”
},
“positiveNotes”: {
“@type”: “ItemList”,
“itemListElement”: [
{
“@type”: “ListItem”,
“position”: 1,
“name”: “Consistent results”
},
{
“@type”: “ListItem”,
“position”: 2,
“name”: “Still sharp after many uses”
}
]
},
“negativeNotes”: {
“@type”: “ItemList”,
“itemListElement”: [
{
“@type”: “ListItem”,
“position”: 1,
“name”: “No child protection”
},
{
“@type”: “ListItem”,
“position”: 2,
“name”: “Lacking advanced features”
}
]
}
}
}
</script>
</head>
<body>
. . .
<p>Pros:</p>
<ul>
<li>Consistent results</li>
<li>Still sharp after many uses</li>
</ul>
<p>Cons:</p>
<ul>
<li>No child protection</li>
<li>Lacking advanced features</li>
</ul>
. . .
</body>
</html>
For more information on how to implement the new pros and cons of structured data, check out the Google Search Central documentation on Product structured data. For additional advice, please check out Google Search Central help pages and our public forum.